Why is choosing the right domain name important?
In real estate, the location of a business is extremely important. On the internet, the domain name is extremely important.
If you were opening a restaurant, you would likely choose a location that’s easy to see, not hidden by trees or hills, and near major streets so customers can find you easily and remember how to get to you.
On the internet, a domain name that uses a few whole words (not abbreviations) serves the same purpose.
You’re going to invest some time and money creating your web site and advertising it so others can find it for years to come, just as you would spend time and money on construction of your building. It’s pretty hard to move a building once it’s built, and it’s almost as hard to move a web site. The worst part is that your customers will continue to go to the old location, even after you’ve moved.
Search engine listings, bookmarks, and links from other web sites usually take months or years to find the new location when a web site moves to a new domain name.
Investing in a good domain name UP FRONT prevents you from having to move your web site later, and losing customers in the transition.